Toy Mania - BIGW

× Design Lead × Concept
× Art Direction × Shoot Direction
× Retouching Brief × Layout

I have been design lead for the last 3 BIG W Toy Mania events 2020, 2019 and 2018.
The annual Toy Mania toy sale is the largest and most anticipated campaign in BIG W’s calendar, crossing print, digital and social channels and encouraging customer interactions both in store and online.